With just one day to go for what is apparently the 17th annual edition of the Jio MAMI Mumbai Film Festival, it is fair to say that there seems to be a genuine degree of buzz and excitement around the event.
TVF Play = Game Changer
Following the launch of 'Pitchers', TVF's latest hotly anticipated web series - we take a look at TVF's decision to launch the show via their new platform TVF Play - and what it means for the TV/Media industry as a whole.
Note: This is NOT a review of 'Pitchers', that will come later :)
There was a time when watching TV in India was a shared family activity: a time for everyone to relax and bond. This is undeniably not the case anymore. As part of the “digital age”, the way in which we consume and interact with TV has totally changed.
Part of it is based on accessibility and the evolution of devices. Earlier, there was typically just one TV set in the house so we had no choice but to find something to watch that everyone would enjoy. Now, every person has their own laptops, tablets, iPads etc. capable of playing hi-definition video and movies; so we can each choose to watch what we want – whenever and wherever we want.
This is a global phenomenon and is happening everywhere, but the way in which this trend is playing out in India is quite different
The TiC Blog
Welcome to the TiC Blog. We plan to use this space to give you regular updates on the cool new things that are happening in Bollywood and the entertainment industry more broadly in India; including links to articles from other websites that we think are worth reading.
Stay tuned for more updates starting next week!